TikTok is billed as one of the largest social media platforms in the world, and today has over a whopping 1.5 billion users.
This social media platform allows users to upload short videos, and share them online. It is regarded as an entertainment medium where you can post videos between 15 seconds to 60 seconds in length.
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What is a TikTok Influencer?
A TikTok influencer is a person that has a very large following on the platform and has the ability to “influence” others users to buy sponsored products or services.
Becoming a TikTok influencer isn’t easy for two reasons—the competition in this space is fierce, and second, you have to be unique to strike the right chord with your audience.
But once you make it to the big league, and garner a massive following, the rewards in terms of cash can be highly lucrative.
How to Become a TikTok Influencer?
The first, most important step to becoming a TikTok influencer is determining your audience, and making videos with them in mind.
To figure out who your audience is, there are three questions to ask yourself—the purpose of people watching my videos, what am I offering, and most importantly who will watch my videos.
After you decide on the niche and audience you’d like to target, you need to analyze your competition, and check out the other TikTok influencers in the same space.
Take a closer look at their videos to see which ones are getting the most likes and shares., and take inspiration from them, and improve.
Once you’ve taken notes, you have to be consistent with creating and posting videos, so your audience is well aware of what to expect and when to expect them.
What Risks do TikTok Influencers Face?
The one big word that can summarize the risks TikTok influencers are faced with is “lawsuits”. In the litigious society we live in, people tend to sue at the drop of a hat, and the American culture tends to accept and embrace this approach.
When TikTok influencers create videos for hundreds of millions of people to watch, there will probably be some users that may consider videos inauthentic or misleading.
Defamation is another area of concern for TikTok influencers, where someone can claim that you ripped off their brand or defamed their reputation.
TikTok influencers don’t really have to worry about personal injury, but advertising injuries are a real concern. Advertising injuries can include customer termination, reputational loss, and financial damage caused by something a TikTok influencer posted on social media.
What Type of Insurance do TikTok Influencers Need?
TikTok influencer insurance is similar to Instagram influencer insurance, where the types of coverage and costs are almost the same.
TikTok Influencer Liability Insurance
Liability insurance is one of the most important policies for TikTok influencers and is an umbrella term for several different types of insurances.
Professional liability – this type of policy covers you against legal claims of invasion of privacy, copyright infringement, breach of contract, and more.
Commercial General Liability Insurance – offers you protection against libel/slander as well as claims of personal injury, property damage, and false advertising.
Property Insurance – some of the gear that you use to make professional TikTok videos can be big-ticket items such as cameras that can cost hundreds of dollars.
Theft or loss of these items can put you in a financial bind, and affect your performance as a TikTok influencer.
TikTok influencer property insurance protects your gear such as cameras, laptops, other devices, and other business assets against theft, loss, floods, fires, and other perils.
Cyber Liability and Privacy Insurance – as you gain more followers on TikTok, you will attract more attention, and this is where cybercriminals can get the upper hand by locking you out of your own account and asking for ransom.
TikTok influencer cyber insurance covers the costs of cyberattacks, and data and system restoration fees, and third-party losses for stolen identities.
How Much does TikTok Influencer Cost?
The cost of TikTok influencer insurance varies across states and depends on several factors such as age, type of policy and amount of coverage.
But to give you a rough idea, you can expect to pay anywhere between $100 to $1000 per year or more for a TikTok influencer insurance policy.
Being a TikTok influencer has myriad different benefits, but there are several risks involved as well. If you are a TikTok influencer and are making money from the platform, buying TikTok influencer insurance shouldn’t be an option, but will save you from a financial bind in case things go awry.